398. ELECTRONICS STORES SELLING TRANSPORTATION
Here's an interesting new wrinkle I hadn't thought of. The US electronics/appliance retailer BestBuy is planning to market an electric motorcycle, The Brammo Enertia:
Best Buy is getting into motorcycles – think Geek Squad in mechanics' coveralls.Here's the photo and the specs:
The consumer electronics store chain is going to start selling the Enertia electric motorcycle made by Ashland, Ore.-based startup Brammo at five of its West Coast stores in May, CEO Craig Bramscher said Friday.
In time, Bramscher envisions the $12,000 Enertia, as well as Brammo's upcoming lighter-duty and heavier two-seater models, being sold across Best Buy's chain of 1,200 U.S. stores, as well as some of its 1,500 or so stores in Europe and its 270 stores in China.Source
Top speed: 50+ mph
Recharge time: ~3 hrs
Range: 35-45 miles
MPG equivalent: 276
Price: US$ 12000
This one's a little pricey, but even today it has dozens of hungry competitors, many at much lower prices. It makes you wonder: are conventional car manufacturers and dealers yesterday's news? Why wouldn't electric manufacturers and retailers muscle in on scooters and other LEVs (Light EVs)? After all, they're just another electrical appliance. Just as we can expect electric companies to behave more like (or be taken over by) oil companies in the coming post-oil EV era, perhaps we should expect existing electronics/electric firms to play an increasing role in vehicle manufacturing and retailing. It's like I said a while back: electric scooters are going to be the next ipod. We'll be stamping them out by the millions, in 8 trendy colors.